Kenya Broadcasting Corperation (KBC) to air all Public sector Radio and Television advertisements

-

NAIROBI, Kenya Mar 9...The move by the Government to use the National broadcaster in its advertisements is to cut costs through a coordinated and well managed procurement process to ensure maximum service levels at minimal costs

State owes media houses a substantial amount of money in pending bills calls for adoption of strategies that will ensure a smooth flow of public sector advertising services while maintaining zero debt level

"These strategies must also align with the government policy of reviving ailing pu sector entities and ensuring that any public-private partnership is not skewed againsts public sector institutions" reads a statement by Ministry of Information, communication and Digital economy 

Government notes that National network coverage commanded by KBC gives an assurance of nationwide reach by advertisers 

"All public sector electronic (radio and television) advertisements from Ministries , Departments and Agencies (MDAs) that fall under national government , Independent commissions and public universities shall be handled by the Kenya Broadcasting Corporation (KBC) upon authorization by the Government Advertising Agency (GAA)"

"Government is keen to revive KBC through a modernization framework that will Make it premier National broadcaster in Africa , this effort requires National broadcaster to take lead in dissemination of information in the country"


Comments

Post a Comment

Popular posts from this blog

Chinese Language Teachers Association of Kenya encourages cultural exchange between Kenya and China

-
Image
Ms.Faith Mworia, Chairperson, Chinese Language Teachers Association of Kenya NAIROBI, Kenya  Dec 3...  The highly anticipated event brought together Chinese language teachers , delegates from Chinese embassy in Kenya and members of the public in celebrating Chinese language and culture. The association has over 200 teachers across different levels including primary,high school and tertiary schools teachers and lectures have managed to visit different schools teaching Chinese language and donated Audio-visual materials in enhancing the teachers teaching capacity  Furthermore, the event acted as a bridge building between the two cultures which symbolizes beautiful harmony that arises when diverse communities come together , It embodies the essence of cultural exchange,  fostering,  understanding and promoting unity between Kenyans and Chinese "As we celebrate 60 years of friendship between Kenya and China this year, we the alumni stand to be counted first as ambassadors
Read more

Chinese leader Xi Jinping respond to a letter from Kenyan students and alumni of Beijing Jiaotong University

-
Image
PHOTO: Xi Jinping, President The people's Republic of China. NAIROBI, Kenya Jan 26... The letter by representatives and alumni of Kenyan students at Beijing Jiaotong University to President Xi Jinping appreciating education they received in China Chinese Leader Xi Jinping lauded friendship of the two countries saying that Mombasa-Nairobi standard gauge railway (SGR) is a flagship project and succesful example of belt and road cooperation between Kenya and China Xi commending that it has made travel easier and created jobs for Kenyan people and strengthen regional connectivity as well as serving as a symbol of China-Kenya friendship and a hub for people to people exchanges "I am glad to see that this railway to happiness  has also created a bond between you and China making you not just witnesses and beneficiaries but also contributers and promoters of China-Kenya and China Africa friendship" said President Xi jinping The Chairman Kenya China alumni association
Read more

5th Edition of Chinese Spelling Bee competition attracts more participants

-
Image
PHOTO: Ms Faith Mworia,  Chairperson Chinese Language Teachers Association of Kenya (CLTAK) speaking during a past event  NAIROBI, Kenya Mar 16... The event themed "Bigger and Better" was organized by the Spelling Bee Secretariats Ms. Wanjiku Mbugua of USIU and Ms. Faith Mworia of Discovery Chinese Cultural Training Center and supported by the Chinese Language Teachers Association of Kenya ,The Kenya China Alumni Network and various Confucius Institutes. USIU- Africa University hosted the event which attracted Schools such as Woodcreek school, Statehouse girls, Juter academy, Discovery Chinese Cultural Training Center, Kitengela International school, Royal Brains school Ruaka and Bypass, The Confucius classroom USIU-Africa, Confucius Institute University of Nairobi and Confucius Institute Kenyatta University. Kenya China Alumni Association chair, Henry Rotich in his speech said that Kenyans who can communicate effectively in Chinese language serve as bridges betwe
Read more