EABL rolls out "Tujengane" a National Consumer Promotion campaign

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PHOTO: During the launch of Tujengane Campaign 


NAIROBI,Kenya  Apr 12...The campaign is set to run from April to June 2024, seeking to reward and celebrate consumers by providing them with exciting opportunities to enrich their lives.

"We are deeply committed to working closely with regulatory authorities to uphold the highest standards of quality and safety, guaranteeing the safety and reliability of every product we offer".reiterated Mark Ocitti, Managing Director  KBL.

Consumers above 18 years and National ID holders are invited to purchase any of the participating EABL spirit brands, that include Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbey’s and Captain Morgan.

 Each bottle has a unique code that consumers will be required to submit via the SMS number 20405, to enable them enter into a draw for a chance to win a range of prizes.

“The prizes we are offering, represent our commitment to providing tangible benefits to our consumers. We believe that by coming together, we can achieve more, and this campaign is a testament to that belief" said Joel Kamau. Group Commercial Director.

Consumers have exciting opportunity to win an array of enticing prizes including the grand prize of 4 brand new cars that will be awarded to 4 lucky winners. 

Similarly, 3 lucky winners will each win Ksh 1 Million each. Embracing the ethos of Tujengane, half of the winnings will be allocated to support a community initiative of the winner’s choice. 

In addition 24 lucky winners will ride away with their very own Motor bikes, select winners will receive rent waivers, amplifying the campaign’s positive economic impact on individuals and communities alike. Other prizes includes shopping vouchers, airtime and more cash prizes. 

It further  seeks to reward consumers across the National daily, weekly and monthly over the duration of the campaign with total targeted number of winners over 200,000 ensuring widespread participation and excitement nationally.

“These collaborations amplify the voices of our consumers, reflecting their values and aspirations authentically. Tujengane anthem, with its powerful message of togetherness, resilience and hope, serves as a rallying cry for our brands, resonating deeply with our audience" said Kennedy Mutula, Marketing Manager - Spirits, EABL.

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