Kenya Breweries Limited (KBL) hosts world bartender day celebrations

NAIROBI, Kenya Feb 25...Kenya Breweries Limited (KBL) through Diageo Bar Academy, the industry leading program offering world class training for bar professionals held a celebration for bartenders in Kenya in honor of the annual World Bartender Day marked globally on 24th February.

The day celebrates the bartender, one of the world's oldest professions, and gives us all a chance to raise a glass to the masters behind the bar.

For this year’s celebration, Diageo Bar Academy brought together the bartending community in Kenya through a month-long activation

The internal engagement included, “The Big Shake”, calling on all staff across the business to team up and make the signature “shake” in honor of bartenders, consumer appreciation videos and social content exploring the realities of bartending.

To further reach the wider bartending community, the program engaged bartenders across the country in an online cocktail competition that saw participants submit videos making their signature cocktails for the chance to win multiple rewards.

The celebration culminated in a physical event held at KBL’s newest facility, the microbrewery at Ruaraka, where bartenders got a chance to step out from behind the bar and be treated to a consumer experience .

Speaking at the event, Eabl Commercial Director, Joel Kamau in recognizing bartenders’ contribution to the business and consumer experiences with their brands, reiterated the business’ commitment through Diageo Bar Academy to invest in their upskilling and professional development through trainings and opportunities.

World Bartender Day was created in recent years to celebrate the creative genius and talents of bartenders across the globe, with the first celebration held in 2018, a cocktail competition in Australia and New Zealand, called The Perfect Blend.