Sasapay unveils a new strategy as it targets to increase its customer base both in Kenya and Diaspora market


NAIROBI, Kenya September 12...The new strategy aims to ensure secure payments experience for a diverse range of businesses

The sectors include financial services players banks,  saccos and digital lenders as well as SMES in general trade , healthcare facilities, educational institution, transport sector , agricultural and Manufacturing enterprises

"Through our rebrand, we aim to redefine the role of payments and act as meeting point between Kenyan businesses and their customers" said Sasapay Chief operating officer Daniel Njoroge 

In addition the firm unveilved disruptive models will focus more on strategic partneships engeenered to enable it customers derive more value from there wallets through solutions in savings , lending , investments and automated payments 

"We shall be the first to enable kenyans transact in foreign currency through there wallets a breakthrough that has been enable through its Central bank of Kenya regulated patner Wapipay" added Njoroge 

According to Central Bank of Kenya (CBK) statistics shows that kenyans living abroad remmited sh 453 billion  in 2022 subsequently in the first 4 months of 2023 kenyans in diaspora sent home  185.9 billion 

Furthermore about 42 million mobile money transactions which is valued about sh 106.6 billion ($730 million) are made per day in kenya the number of mobile subscribers stand at 28 million

The financial inclusion in the country ha risen from 26.7 percent in 2006 to 83.7 percent in 2021 one of the highest financial inclusion globally 

"Sasapay seeks to establish Kenya as the gateway to Africa through a robust financial ecosystem we are connecting sasapay to diverse payments gateways across the world to ensure an individual or a business or any form of payment transactions with anyone from an part of the world" reiterated Njoroge 

 

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